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Is building enough? NO

People don’t use platforms because they have cool features or do cool stuff. They use them so they can do illegal things and stalk people. In order to do this, there must be people on the platform. How do you get people on the platform? Cold calling. There’s no magic method....and screw digital marketing. You need to shake every hand, convince each person and make sure they stick with you. It’s like being a Politician. So gets used to cold calling and stop being afraid.