The Specific Problem on the Table
A recent report from AI Insider describes a pattern now circulating in corporate environments called "tokenmaxxing," where employees are encouraged by organizational directives to maximize their use of AI tokens, effectively flooding language model inputs with verbose, redundant prompts to signal AI engagement. The report frames this as companies pushing a kind of performative AI adoption, where the metric of success is resource consumption rather than output quality. This is not a vague concern about AI adoption culture. It is a specific, documented misalignment between what organizations are measuring and what they should be optimizing for.
The phenomenon deserves serious theoretical attention, because it exposes something that general discourse about AI in the workplace consistently misses: the difference between awareness of a tool and competence in using it. That distinction sits at the core of what I study.
Measuring the Wrong Variable
The tokenmaxxing dynamic is a near-perfect organizational instantiation of what algorithmic literacy research calls the awareness-capability gap. Kellogg, Valentine, and Christin (2020) documented how workers in algorithmically-mediated environments develop folk theories about how systems function, theories that feel accurate but are structurally wrong. Tokenmaxxing is a managerial folk theory in action: leadership observes that more AI use correlates with some productivity signal, concludes that token volume is a valid proxy for value generation, and then incentivizes employees to maximize that proxy. The structural logic of language models - where token efficiency, specificity, and prompt architecture determine output quality - is entirely absent from this reasoning.
What makes this organizationally interesting is that the misalignment is not random. It follows a predictable pattern described by Hatano and Inagaki (1986) in their distinction between routine and adaptive expertise. Routine expertise produces behavior that succeeds within a narrow procedural band. When organizations instruct employees to "use AI more," they are effectively scripting a routine: generate tokens, signal compliance, meet the metric. Adaptive expertise, by contrast, requires understanding why a system behaves the way it does, which enables response to novel conditions. No amount of token volume produces adaptive expertise.
The Organizational Incentive Structure Is the Actual Problem
It would be easy to frame tokenmaxxing as an employee behavior problem. That framing is incorrect. The Insider report is explicit that companies are pushing employees toward this behavior, which means the pathology originates in the incentive architecture, not in individual worker decisions. This maps directly onto Rahman's (2021) analysis of how platform structures create invisible constraints that shape worker behavior without workers necessarily understanding the mechanism. In Rahman's framing, the cage is invisible because workers experience only the incentive, not the logic behind it. In the tokenmaxxing case, employees experience the directive to maximize AI use but have no structural schema for what "effective AI use" actually means.
Sundar (2020) offers a complementary frame here. When organizations position AI as an agentic system that workers should "use more of," they are implicitly treating AI as a principal rather than an instrument. This is not a semantic distinction. It changes how workers model their own role. If the AI is the agent, the worker becomes a conduit for its operation, and token volume becomes a reasonable proxy for engagement. If the worker is the agent and AI is a tool with specific structural properties, then the relevant metric is prompt quality, output relevance, and task completion - none of which tokenmaxxing improves.
What Schema-Level Training Would Actually Look Like Here
The ALC framework predicts that general schema induction - training workers on the structural features of how language models process input - would outperform procedure-based directives like "use AI for at least X tasks per week." This prediction is testable in the tokenmaxxing context. An organization that trains employees to understand context window logic, retrieval constraints, and output sensitivity to prompt structure would produce workers capable of adapting across AI tools and task types. An organization that counts tokens would produce workers who are good at counting tokens.
Gentner's (1983) structure-mapping theory provides the cognitive mechanism. Transfer occurs when learners have an accurate relational schema that can be mapped onto a new domain. Token volume directives do not build relational schemas. They build behavioral scripts tied to a single surface feature of a system whose structural properties remain opaque. This is why the tokenmaxxing phenomenon is not merely a waste of computational resources. It is an organizational training failure that actively crowds out the schema development workers would need to use these tools effectively.
The specific cost here is compounded. Organizations are spending on AI infrastructure, spending on token consumption, and simultaneously undermining the conditions under which employees could develop genuine AI competence. That is not a minor inefficiency. It is a structural misallocation that organizations choosing to measure activity rather than capability have designed into their own systems.
References
Gentner, D. (1983). Structure-mapping: A theoretical framework for analogy. *Cognitive Science, 7*(2), 155-170.
Hatano, G., & Inagaki, K. (1986). Two courses of expertise. In H. Stevenson, H. Azuma, & K. Hakuta (Eds.), *Child development and education in Japan* (pp. 262-272). Freeman.
Kellogg, K. C., Valentine, M. A., & Christin, A. (2020). Algorithms at work: The new contested terrain of control. *Academy of Management Annals, 14*(1), 366-410.
Rahman, H. A. (2021). The invisible cage: Workers' reactivity to opaque algorithmic evaluations. *Administrative Science Quarterly, 66*(4), 945-988.
Sundar, S. S. (2020). Rise of machine agency: A framework for studying the psychology of human-AI interaction. *Journal of Computer-Mediated Communication, 25*(1), 74-88.
Roger Hunt